Substack for Beginners
Your step-by-step system to build, grow, and monetize your Substack.
Learn.
Everything you need to know.
Grow.
Build an audience that cares.
Monetize.
Turn your writing into income.
- All 6 parts · 18 chapters · 100+ lessons
- Drip-released over 6 weeks
- Live segments with Kristina
- Lifetime access
- 14-day money-back guarantee
- Everything in the $499 course
- + The weekly OWC newsletter
- + Member-only Substack posts & threads
- + Ongoing community access
- *Course unlocks the moment you go annual
The signature course by Kristina God — Substack consultant & Top 15 #International to learn from.
6 Parts · 18 Chapters · One Coherent Journey
One new part unlocks each week so you stay focused — not buried. Live segments with Kristina throughout. Lifetime access once the drip completes. Click any part to expand.
Week 1 · Part 1
🚀 Getting Started with Substack
Find your footing from day one — the ecosystem, the algorithm, the setup that pays off later.
- Ch 1: Understanding the Substack Ecosystem
- Ch 2: Navigating the Substack Experience
- Ch 3: Setting Up Your Substack Profile
- Ch 4: Building Your Publication from the Ground Up
Week 2 · Part 2
✍️ Content That Converts
Write posts and Notes that actually perform — and that ladder up to a real publishing strategy.
- Ch 5: Writing, Publishing, and Optimizing Your Posts
- Ch 6: Creating Content With Strategic Intent
Week 3 · Part 3
🌱 Building & Growing Your Audience
Notes as a discovery engine. Recommendations as a growth engine. The metrics that matter.
- Ch 7: Building Your Community on Substack
- Ch 8: Growing Your Audience with Notes
- Ch 9: Expanding Reach Through Collaboration
- Ch 10: Substack Analytics and Insights
Week 4 · Part 4
🎙️ Expanding Your Formats
Reach readers who'd rather listen, watch, or attend live — with podcasts, video, and the Recording Studio.
- Ch 11: Creating and Publishing a Podcast
- Ch 12: Going Live on Substack
- Ch 13: Using the Substack Recording Studio
Week 5 · Part 5
💰 Monetizing & Scaling
From free to paid subscribers. Paywall strategy. AI tools that compound your output.
- Ch 14: Earning Money on Substack
- Ch 15: Growing and Scaling Your Substack Income
- Ch 16: Using AI to Supercharge Your Newsletter
Week 6 · Part 6
🎉 The Part of Tens + Wrap-Up Live
The Note types that grow audiences. The dos (and don'ts) of becoming a Substack Bestseller. Final live send-off.
- Ch 17: Ten Types of Great Substack Notes
- Ch 18: Ten Dos and Three Don'ts to Become a Bestseller
Meet Kristina God
Substack Bestseller · Top 25 #Education Globally · MBA in Marketing
Kristina started writing online in December 2020 with zero audience. Four years later, she's built an 18,000-subscriber publication earning $3,700/month — part-time, while raising two kids. With 15+ years of marketing experience (starting at Edelman) and a journalism degree, she teaches Substack with the rare combination of strategy and craft.
Today she runs the Online Writing Club — a global community of 18,000+ writers — and has personally helped hundreds of students build audiences, earn income, and get published on Substack, Medium, and LinkedIn.
- 18,000+ Substack subscribers · 350+ paid members
- $3,700/month from subscriptions alone
- 130,000+ monthly Substack views
- Top 25 in #Education globally (Top 15 International)
- Substack Bestseller · Communicator Award winner (NYC)
- Worked with Cynthia Nixon (Sex and the City)